Brand Discovery

This is our first look at your brand, as it is, on this day. These answers will serve as a jump-off point - an opportunity to evaluate what is working, what isn’t, and what needs further consideration. These questions may spark ideas - they SHOULD spark ideas.

Be honest, if something isn’t working, hasn’t been considered, or is a pain point, discovering these now shows areas we can focus on during our engagement.

1. Brand Identity:

How would you describe your business and mission to someone you've just met?

2. Target Audience:

Who is your ideal future client or collaborator? Please describe their demographics, interests, and lifestyle.

3. Unique Value Proposition (UVP):

What sets you apart from other business owners / teachers / advisors? What do you think is unique about you?

4. Design Aesthetic:

Is there a core design aesthetic to your fashion style? (e.g., modern, classic, bohemian, minimalist) Are there specific colors, patterns, or textures you are drawn to?

5. Sustainability & Ethical Ptactices

6. Brand Messaging

7. Distribution Channels

9. Customer Engagement

10. Long-Term Vision

BONUS QUESTION:

Imagine we are approaching the end of our time working together. What would success in this project look like for you? Ever wanted to start a podcast, write a book, or go on the speaking circuit? Allow yourself to think BIG.

Privacy Policy

In the spirit of reconciliation, Lightbringer acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea, and community.
I pay my respect to Elders, past and present. Lands were never ceded.

Light-Bringer, Lightbringer Alliance & LIGHTBRINGER are the creation and intellectual property of Julia Broad. 

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