Brand Discovery Questionnaire

This is our first look at your brand, as it is, on this day. These answers will serve as a jump off point for your strategy - an opportunity to evaluate what has worked, what hasn’t, and what’s been on that “To-do list “.

1. Brand Identity:

What is the overarching message or story of your brand?

1.1 Three Words

Distil the personality of your brand into three words

2. Target Audience:

Who is your ideal customer? Please describe their demographics, interests, and lifestyle. What pain points or desires of your target audience does your brand aim to address?

3. Unique Selling Proposition (USP):

What sets your brand apart from existing ones in the market? How do you plan to communicate your brand's USP to potential customers?

4. Design Aesthetic:

What is the core design aesthetic of your brand? (e.g., modern, classic, bohemian, minimalist) Are there specific colors, patterns, or textures that define your brand's visual identity?

5. Sustainability and Ethical Practices:

Does your brand incorporate sustainability and ethical practices in its operations? What steps do you take to ensure transparency and communicate your commitment to sustainability to your customers?

6. Brand Messaging:

What key messages do you want your customers to associate with your brand? How do you communicate these messages through marketing and branding efforts?

7. Distribution Channels:

What channels do you use to distribute your products/services? (e.g., online store, physical retail, speaking opportunities, pop-up shops, podcasts). Are there any avenues you would like to try, but have not yet had the chance? How would these channels reach and engage your target audience?

8. Collaborations and Partnerships:

Have you engaged in any collaborations or partnerships for your brand? If so, what worked, and what didn't? How could future collaborations contribute to your brand's growth and visibility?

9. Customer Engagement:

How do you engage with your customers? Is there a community for your brand? Are there any specific events, promotions, or social media strategies you have used to connect with your audience?

10. Long-Term Vision:

What is your long-term vision for your brand? Where do you see the brand in 5 years? How will you adapt to changing trends and consumer preferences while staying true to your brand's identity?

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In the spirit of reconciliation, Lightbringer acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea, and community.
I pay my respect to Elders, past and present. Lands were never ceded.

Light-Bringer, Lightbringer Alliance & LIGHTBRINGER are the creation and intellectual property of Julia Broad. 

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