Personal Brand Discovery

This is our first look at your personal brand, as it is, on this day. These answers will serve as a jump off point - an opportunity to evaluate what is working, what isn’t, and what needs further cons

1. Brand Identity:

Have you considered your personal brand in the past? If so, tell me about a time that your brand "preceded" you - this could look like a compliment, a new connection or a new opportunity. Alternatively, tell me about a time when someone had you "all wrong". How could a strong personal brand have mitigated that?

1.1 Three Words

Describe yourself (or the self you choose to amplify) in three words

2. Target Audience:

Who is your ideal future client or collaborator? Please describe their demographics, interests, and lifestyle.

3. Unique Value Proposition (UVP):

What sets you apart from other business owners / teachers / advisors? What do you think is unique about you?

4. Design Aesthetic:

Is there a core design aesthetic to your fashion style? (e.g., modern, classic, bohemian, minimalist) Are there specific colors, patterns, or textures you are drawn to?

5. Messaging:

What key attributes do you want to be synonymous with your personal brand? Are you adventurous, refined, philanthropic? How do you communicate these qualities to others?

6. Collaborations & Partnerships

How would a stronger personal brand help future you? Is there a business or individual you would love to work with, but didn't know how to start that conversation? How could future collaborations strengthen your brand's identity, and lead to growth both personally and in business?

7. Name three humans, living or deceased who's personal brand resonated with you, and why?

Male or female, could be as diverse as Martha Stewart to Steve Jobs.

8. Blue Sky Goals

Where could a refined and solid personal brand take you? Ever wanted to start a podcast, write a book, or go on the speaking circuit? Allow yourself to think BIG.

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I pay my respect to Elders, past and present. Lands were never ceded.

Light-Bringer, Lightbringer Alliance & LIGHTBRINGER are the creation and intellectual property of Julia Broad. 

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