Proust Questionnaire
Dating back to 1885, Marcel Proust devised this list of questions to get to know someone quickly and intimately. It is also useful for reconnecting with old friends and acquaintances in a “Smalltalk-free” zone. These iconic questions can be used as a quasi-personality test, and are the basis for modern interviews. As part of the Client Discovery process, these answers provide a new way of doing the same old “David Copperfield“ introduction. Think deeply, write authentically.